Fish Planet
I helped refine and strengthen Fish Planet's brand identity by creating cohesive communication guidelines for colors, images, and typography. With the existing logo and branding in place, I improved consistency across digital and physical promotional materials, ensuring a stronger and more unified presence.
Below you can see some of the materials I've created during my 1 year working for Fish Planet.
Monthly "Dia do Cliente" Campaign
I developed promotional materials for Fish Planet's monthly Customer Day campaign, creating cohesive designs across multiple formats. The materials were adapted for physical distribution in all 5 Fish Planet stores, including A3, A4, and A1 posters, as well as digital formats for social media and website use.
To maintain brand consistency, I used Fish Planet's signature blue and yellow colors throughout the campaign. A distinctive element of the campaign was the brand mascot - a Dogue de Bordeaux - which became a recurring character across all promotional materials, helping to build brand recognition and customer engagement.
Special Promotions & Online Engagement
For special dates and commemorative occasions, I created dynamic promotional campaigns that were displayed across Fish Planet's stores and digital platforms. These materials included seasonal sales announcements and holiday-themed promotions.
I also designed and managed engaging social media contests ("passatempos") that encouraged customers to share their pet photos and videos. These activities helped build a strong online community and increased customer interaction with the brand across all social platforms.
